The Workshop
One hour, one to one with our founder, on what is actually holding your revenue back in Asia. No slides, no pitch. You leave with a written analysis and a set of recommendations.
It is not a presentation
There are no slides and nobody talks at you. It is a structured session on your business, run personally by our founder Steve Dawson, using design thinking on a shared Miro board.
You talk through what you are trying to do in Asia. We ask the questions. Between us we find the constraint that is actually holding the revenue back, which is usually not the one the company came in worried about.
The founder, not a team
The hour is with Steve. There is no junior consultant between you and the person with the experience.
A method, not a chat
Design thinking, run collaboratively on a board you can see, tailored to your growth stage rather than a fixed agenda.
It exists afterwards
A written analysis and recommendations you can act on, share internally, and use to argue for budget.
Who is it for?
Established B2B businesses with paying customers and a funded reason to be in Asia. Most are looking at Singapore as the entry point for Southeast Asia, or are already here and not growing as fast as they expected.
In practice that usually means a market-ready product, a team of five or more, revenue around SGD 500,000 a year or above, and at least three paying customers. Those are guides rather than gates. If you are close and unsure, book the intro call and we will tell you honestly.
If you are earlier than that, the hour will probably tell you to wait. We would rather say that than sell you a programme you are not ready for. It costs us an engagement and saves you a year.
What happens in the hour?
Sixty minutes, online over Zoom, with a Miro board both of us are working on.
Before it, a short fifteen-minute intro call to align on goals and who should attend. That call is also where we tell you if the Workshop is not the right thing for you yet.
What gets covered in the hour?
It depends on what you bring, which is the point. These are the questions that recur.
What do you get afterwards?
A written analysis and recommendations report, usually around three thousand words.
The report is written by us, with AI assistance, and read by a person before it reaches you. How that works is set out in our privacy policy.
What happens next?
That is your decision, and there is no obligation in any direction.
Some companies act on the report alone and we never hear from them again, which is a perfectly good outcome. Some take a short paid advisory engagement to go deeper. Some need something we do not do ourselves, and we introduce them to someone from our network who does.
If you want to talk the report through, ask and we will arrange a walkthrough. It is not automatic, and we would rather say that than imply a follow-up that may not happen.
What does it cost?
Nothing.
The Workshop is free to your company, whether you come through Singapore EDB or come to us directly. There is no paid tier and nothing is held back for one.
How do I register through Singapore EDB?
Two routes, and they reach the same session. The Workshop is free to your company either way.
Book directly with us
Start with a fifteen-minute intro call to check the fit. If The Workshop is right for you, we book it on that call.
Book The Workshop →Register through Singapore EDB
Sign up through the Singapore Economic Development Board programme page and they will route you to a delivery firm.
Go to Singapore EDB →Who delivers The Workshop?
Asia Market Entry, a go-to-market advisory firm in Singapore. The session is run personally by our founder, Steve Dawson, who has been based in Singapore since 2012.
Singapore EDB supports The Workshop and directs companies to the firms that deliver it. Asia Market Entry is one of those firms.
Book the hour
Pick a time, meet our founder, and walk away with a documented plan for your Asia expansion. Free, supported by Singapore EDB.
