Group expansion programmes for trade agencies, accelerators and funds
You are bringing companies to Asia. They need to arrive ready and leave with something you can report. We prepare each company one to one, teach the cohort, and fill diaries before anyone lands.
A delegation gives each company three or four days to make a market work
A short window
Three or four days in-market, and most of it spent on logistics rather than in front of buyers.
Arriving cold
Companies land without knowing who they should be seeing, or what to say differently when they get there.
Meetings, not pipeline
A full diary is not the same as a qualified conversation. One is easy to book. The other is the point.
A new market
What works at home rarely transfers. Most companies find that out on the plane home.
What a programme includes
Pick one, two or all three
Scoped per cohort. Most agencies start with the workshops and add matching once they have seen what comes out of them.
1
A one-to-one workshop for every company
One hour each with our founder, Steve Dawson, and a written analysis per company afterwards. Companies arrive knowing their own constraint rather than discovering it in a meeting.
2
A masterclass for the cohort
Delivered personally by Steve. How go-to-market actually works in this region, who buys, and what modern technique now makes possible that did not two years ago.
3
Business matching
Meetings with real buyers and partners, booked before anyone gets on a plane, drawn from a network built in this market over more than a decade.
How it runs
From first workshop to diaries full before the event
Step 1Run the workshops
Step 2Gather target data
Step 3Engage the market
Step 4Meet at the event
Step 5Follow up and convert
What you can report upward
Performance dashboards in Miro and Notion. You can show your board, or your ministry, what happened company by company, without chasing us for it. That is usually the part that decides whether a programme runs again.
Three formatsworkshops, masterclass, matching
SG$1,000 to 10,000per company, scoped per cohort
About four monthsfrom first workshop to follow-up
Free workshop entrywhere companies come via Singapore EDB
The problem for a portfolio
Capital efficiency now decides who raises the next round
Expensive to staff
A regional sales hire is a large bet placed before there is any evidence the market works.
Slow to build pipeline
Months of ramp before the first qualified conversation, on a runway that was not costed for it.
Runway under pressure
Every quarter spent learning a market is a quarter not selling into it.
Asia adds complexity
Several markets, several buying cultures, and one team that has not sold into any of them.
Three pillars
Small teams now build pipeline that once needed whole departments
Diagnose, enable, execute. A fund can take one pillar or all three, and can start with a single company.
1
Diagnose: GTM workshops
One hour per company and a written analysis each, so you know which portfolio companies are genuinely ready for the region and which are not. Some will be told to wait.
2
Enable: GTM engineering training
We teach the portfolio companies' own teams the technique, so the capability stays inside the business rather than leaving with an agency.
3
Execute: GTM engineering delivered
Where a company needs it run rather than taught, our sister firm The GTM Studio runs it. Clean data, live signals, campaigns that produce meetings.
How a fund starts
Start with a pilot, then scale across the portfolio
Step 1Pilot workshop
Step 2Train the teams
Step 3Run campaigns
Step 4Across the portfolio
Step 5Sourcing for the fund
Why funds run this rather than hire
It is portfolio value creation that does not consume a company's runway to find out whether a market works. The diagnosis is cheap, the capability transfers to the team, and nothing commits the fund beyond the pilot.
Value creationacross the portfolio, not one company
Capital efficientevidence before headcount
De-riskeda pilot before any commitment
Low liftwe run it, you see the reporting
Tell us who you are bringing
Send us the cohort, the dates and what you need to report at the end of it. We will come back with a scope and a price.
We have loved working with Steve and the team at Asia Market Entry supporting our customers as they enter and grow in Singapore. It is their genuine curiosity and collaborative approach which enables them to quickly identify challenges and opportunities. Their workshops uncover non-google-able insights quickly and succinctly, with bespoke recommendations within 24 hours.
Maggie Christie
Trade Commissioner, Singapore · New Zealand Trade and Enterprise
CohortSingapore
ACE.SG
Asia Market Entry was one of ACE.SG's partners for an immersion programme for a group of foreign startups. Steve's experience and expertise were particularly valuable in helping the startups to develop their go-to-market strategies for Singapore and Southeast Asia.
Patrick Lim
Chief Executive Officer
Cohort companyChina
Dalian Daxin Group
The Workshop arranged by Singapore Economic Development Board offers business leaders free, personalised workshops on doing business in Southeast Asia. It helps us to have more professional advice and insights supporting us for the expansion in the region.
Tina E
International Marketing Director
Cohort companyMongolia
Clean Resource Development
Asia Market Entry's workshop on the Singaporean market was a truly valuable experience: well-organised, insightful, and full of practical takeaways that have since helped shape our strategic direction back in Mongolia.
Khashorgil Gansukh
Chief Business Development Officer
Cohort companyFrance
bee2link group
The Workshop by the Singapore Economic Development Board and Asia Market Entry was a game changer for our expansion in Southeast Asia. AME's insights provided us with the foundation to develop our strategy for entering the automotive retail market.
