Turn your trade mission into real commercial outcomes
A GTM growth partnership from Asia Market Entry and The GTM Studio. We prepare every company before it travels, lift the whole cohort with a masterclass, and fill diaries with business matching, so the days on the ground convert instead of just networking.
A trade mission gives each company only a few days on the ground
Only a few days on the ground. Without a plan, that time slips into general networking and swapped business cards.
Teams land without a sharp ICP, clear positioning or a target list, working out on the trip what they should have settled before boarding.
Conversations feel productive but rarely convert. A warm intro is wasted without a clear ask and a way to follow up.
Buyers, channels and networks differ from home. What works at home does not transfer unchanged to a new region.
Pick one, two or all three
Each option stands alone or stacks into a full programme, prepare every company, level up the whole cohort, and connect them to the right buyers.
1-to-1 workshops
One company at a time, before the trip, a personalised modern GTM plan that gets each company ready.
Tech-enabled GTM masterclass
Available to every company in the cohort, group sessions on the shift from old GTM to modern, tech-enabled GTM.
Business matching
Done-for-you matching at scale, TAM data, intelligence and automation book quality meetings before arrival.
From workshop to diaries full before the event
Run the workshops
Each company sets its plan and a documented path forward. Matching targets are defined.
Gather target data
Map the addressable market, add current intelligence, and enrich best-fit accounts, value-based, not generic.
Engage the market
Personalised, multi-channel outreach at scale. Meetings booked in diaries and introductions warmed early.
Meet at the event
Arrive with diaries full. Matches meet on site, days that convert into real conversations.
Follow up & convert
Follow up on every meeting and continue the conversations, turning meetings into a lasting return on the trip.
Sample Government Trade Agency and Accelerator results
Across Security, Maritime, Life Sciences and Logistics.
Curated, qualified matches per company in the cohort.
Briefs and reminders keep no-shows down.
Commercial outcomes that followed the meetings across the cohort.
How participants rate the programme.
On workshop and matching quality, plus outcomes and next steps.
Workshops and documented recommendations sit at the lower end; add the masterclass and business matching to move up.
One, two or all three: the workshops, the masterclass and business matching.
How deep the workshops go, and how far the matching campaign reaches.
The number of companies taking part across the programme.
Built to move the KPIs that matter, matches, pilots, MoUs and pipeline.
Tap into the world's fastest-growing region
of global growth by 2040
Asia will generate most of the world's GDP growth, making it the engine of global business.
faster B2B digital growth
APAC's B2B buyers are adopting digital channels at twice the pace of Western markets.
of the top 20 startup hubs
Asia is home to half of the world's leading startup ecosystems, from Singapore to Seoul.
Group expansion questions
What is a cohort-led program, and how does it work?
We prepare a group of companies to make the most of a trade mission or market visit, typically 1-to-1 workshops, an optional GTM masterclass, and done-for-you business matching over a defined timeframe, so each company arrives with a plan and a diary full of meetings.
Who is this service designed for?
Trade missions and delegations, accelerators and incubators, market-entry and soft-landing programmes, PE/VC portfolio and scale-up support, and any group heading to an event.
Can we pick just one part of the programme?
Yes. Pick one, two or all three, the workshops, the masterclass and business matching. Each works on its own or stacks into a full programme.
What outcomes can participants expect?
A ready cohort with clear plans and sharp targets, meetings that convert because diaries are filled before arrival, and a modern GTM capability that stays with teams after the event.
What does business matching involve?
TAM mapping of the target market, value-based matching to best-fit accounts, personalised AI-assisted outreach, and meetings booked into diaries before arrival, with briefs, reminders and follow-up to drive next steps.
How long does the programme run?
A typical programme runs across roughly four months: workshops in month one, target data in month two, one to two months of engagement, then the event and follow-up.
What does it cost?
As a guide, SG$1,000-SG$10,000 per company. The figure flexes with the scope, the mix of options you choose, and the cohort size.
How is success measured?
On hard outcomes, business matches made, pilots and proofs of concept, partnerships and MoUs signed, deals and pipeline value, investment raised, and participant satisfaction and NPS.
Give your cohort a real return on the trip
Let's scope a programme that prepares, connects and converts every company.