Supported by Singapore EDB

Revenue growth in Asia

We help B2B companies enter Asia and grow once they are here, with the local connections and market knowledge that are hard to get from outside.

Since 2015building revenue in Asia
500+workshops run

What we deliver: The Workshop, pipeline creation, partner search and recruitment, fractional sales, group programmes and go-to-market advisory. What we arrange through partners: location and office, company and finance, hiring a team, and investment.

Start with a 15-minute call

Tell us who you are. In fifteen minutes you will hear what we would do first. If The Workshop is right for you, we book it on that call.

Would you rather arrange a time another way? Send us a message through our contact form and we will get back to you.

Our founder replies within one business day. The Workshop is free to your company and supported by Singapore EDB.

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Trade agency partners

National trade agencies vet the firms they put in front of their companies

We are an approved or referral partner to agencies across Europe, North America, Asia and Australasia. Each of them has checked us before introducing its companies to us. The Workshop we run in Singapore is supported by the Singapore Economic Development Board (Singapore EDB).

Singapore EDBSingaporeSupported by
Business FinlandFinlandApproved partner
Comercio EspañaSpainApproved partner
Enterprise EstoniaEstoniaApproved partner
Canadian Trade Commissioner ServiceCanadaApproved partner
AustradeAustraliaApproved partner
UK Department for Business and TradeUnited KingdomCertified referral
Invest Northern IrelandNorthern IrelandApproved referral
Export Development CanadaCanadaExecution partner
New Zealand Trade and EnterpriseNew ZealandBeachhead Advisor
Enterprise IrelandIrelandPartner since 2016
ACE.SGSingaporeCohort workshops
Enterprise SingaporeSingaporeSWITCH & Stage One
Korea Startup CenterKoreaWorkshop programmes
IMDA SingaporeSingaporeOpen Innovation
Hong Kong Science ParkHong KongSoutheast Asia partner

Sixteen agencies across twelve countries and territories. See the full partner network →

Why most expansions stall

Most firms bring a network or a system. Growing in Asia takes both.

Asia rewards relationships

Buyers here usually take a meeting because someone they trust asked them to. An introduction still gets further than cold outreach, and that is not changing.

The catch is that a network only reaches people you already know.

Modern go-to-market rewards systems

Good data and buying signals show which companies to approach and when, across far more of the market than one person could cover.

Without anyone behind it, though, automated outreach tends to be ignored here.

What we do differently

We run both

We use signals to decide who to approach and when, and our network to decide who should make the introduction. Most firms here offer one or the other. We do both.

The go-to-market engineering is built and run with our sister firm, The GTM Studio. The relationships are ours.

Why we can say that

We did this by hand for more than a decade

For years we made introductions in person, researched accounts one by one and wrote each message individually. That built our network, but it meant a team our size could only cover a few hundred companies a year properly, in a market of tens of thousands.

Data and automation have largely removed that limit. A small team can now cover a large market and still write to each company about something relevant to it.

Having done it manually for so long, we know which parts to automate and which to keep personal.

Our credentials

Who already trusts us here

The tech sector

An established vendor and partner to technology companies across Southeast Asia, from hyperscalers to system integrators to distributors.

Governments and
trade agencies

Trade agencies send us their companies. The Workshop we deliver in Singapore is supported by Singapore EDB.

Investors and
accelerators

We run group programmes for private equity, venture capital and accelerator portfolios bringing companies into the region.

People who have
done the job

Our specialists have sold, built channels and run operations in this region themselves.

Where everything starts

One hour on your business

One hour, one to one with our founder. You tell us what you are trying to do in Asia, we ask questions, and together we work out what is holding revenue back. There are no slides and no sales pitch, and you get a written analysis afterwards.

Some companies leave the hour being told to wait.

We would rather tell you that than sell you something you are not ready for.

Book a 15-minute call→

Free to your company. Supported by Singapore EDB. What that means →

1 hour
one to one with the founder
Free
supported by Singapore EDB
In writing
analysis and recommendations
No pitch
nothing depends on hiring us
Supported by Singapore EDBSingapore EDB

What a decade of doing this looks like

Counted from our own records, as at September 2026.

500+

workshops run, one to one with our founder, Steve Dawson

300+

companies helped to expand into Asia

16

government trade agencies and accelerators we work with

What follows the hour

Four services, matched to what is holding you back

The Workshop shows where revenue is stuck. Most companies then need one of these, not all four.

Nobody is calling

Pipeline creation

Who should be on the list and why, what the message needs to say, and which signals mean a company is worth approaching now.

Learn more →
The channel is quiet

Partner search and recruitment

Finding and recruiting the resellers, distributors and integrators who already sell to your buyers, and approaching them with you. Our founder's own background.

Learn more →
Deals are stalling

Fractional sales

A senior part-time seller from our network, with targets agreed up front and the work overseen by us, before you commit to a hire.

Learn more →
You are bringing a group

Group programmes

For trade agencies, accelerators and funds. A workshop per company, a masterclass for the cohort, and meetings booked before arrival.

Learn more →
The engine underneath

Small teams now build pipeline that once needed whole departments

Signals, data, AI and automation in one engine that runs continuously. The discipline is called GTM engineering, and it is built and run with our sister firm, The GTM Studio.

Signals

Hiring, funding and tooling signals show who to approach and when, so effort lands on companies that are actually in motion.

Data

Enriched, current target lists built from your own customer profile, so the list is based on fit rather than on who was easy to find.

AI

Outreach that says something relevant to each company, at a volume that used to need a whole team.

Automation

Workflows joining data, signals and tooling end to end, so the engine keeps running without anybody minding it.

For trade agencies, accelerators and funds

Bringing a group of companies to Asia?

They need to arrive ready and leave with something you can report. We prepare each company one to one, teach the cohort, and fill diaries before anyone lands. Sixteen government agencies and accelerators already work with us.

Pick one, two or all three

A one-to-one workshop to prepare each company, a masterclass to lift the whole cohort, and signal-driven business matching that books real buyer meetings before arrival.

Scope a programme→
In their words

What happened after they worked with us

FractionalUK
”

Endava

AME were crucial for Endava to successfully kick off our presence in APAC, helping us secure our very first customer in the region. We are now a multi-million-dollar, 1200-person organisation in APAC.

Mike Young
Mike Young
Head of Sales, Asia Pacific
PartneringNew Zealand
”

Seequent

An exceptional ability to engage our partners at both a business and personal level, using enablement tactics that helped us triple our APAC channel revenue within 18 months.

Nick Fogarty
Nick Fogarty
EVP Asia
PartneringUSA
”

Kollective

A core component for us to scale our business in Asia, taking us from zero revenue in the region to a self-sustaining multi-million-dollar territory within 3 years.

Mark Pinan
Mark Pinan
Managing Director, Asia Pacific
FractionalUSA
”

MasterControl

Asia Market Entry provided us the immediate scale and connection we needed to dramatically grow into Asia. The team brought all the right skills to support our partners, prospects and customers.

Sara Bresee
Sara Bresee
Managing Director, Asia Pacific
WorkshopJapan
”

SoftBank Corp.

The well-structured framework and experienced facilitator effectively addressed key, in-depth questions. This clarity helped us refine our strategy and prioritise critical areas for the APAC region.

Motoyoshi Yamaho
Motoyoshi Yamaho
Account Manager, Global Business Development
WorkshopSpain
”

Inverbis Analytics

A brilliant workflow design for running a very productive discovery meeting in such a short time. The insights we obtained really helped us to rework our own conclusions and priorities.

GM
Gonzalo Martin
Chief Executive Officer
Read all 45 →
Insights

What we are seeing in the market

All posts →
16 April 2026

Why AI is making events matter more

As AI reshapes sales and marketing, the role of events is being quietly redefined, from broad exposure to something far more precise.

Read insight →
12 January 2026

Why GTM engineering is essential to scaling in Asia

From strategy to execution in complex, multi-market environments: the discipline behind repeatable APAC growth.

Read insight →
12 January 2026

The problem with group expansion programmes

Cohorts are not the problem. Generic expansion programmes are. Here is what actually drives commercial impact.

Read insight →

Start with a 15-minute call

Fifteen minutes to check the fit. If it is right, we book The Workshop: an hour with our founder, Steve Dawson, on what is holding your revenue back in Asia, with a written analysis afterwards. It is free to your company and supported by Singapore EDB.

Book a 15-minute call→

If it is not about revenue growth, we are not the right firm.