Every introduction made in person. Every account researched by somebody reading. Every message written one at a time. It worked, and it is why we have the network we have. But a team our size could only ever cover a few hundred companies a year properly, and the market is tens of thousands.
That constraint has gone. A small team can now reach a very large addressable market and still say something specific to every company in it. Scale used to cost you context. It no longer does.
We know what to automate and what never to, because we spent a decade doing all of it by hand.