Privacy Policy
1. Who we are
Asia Market Entry Pte. Ltd. is a Singapore go-to-market advisory firm. We help companies plan and build revenue in Asia, principally through workshops, advisory engagements and masterclasses.
This policy explains what personal data we collect, why we collect it, who we share it with and what you can ask us to do about it. It is written to meet our obligations under Singapore's Personal Data Protection Act 2012.
2. The personal data we collect
When you use this website. Pages visited, time on page, approximate location derived from your IP address, the device and browser you use, and how you arrived. If you submit a form, we collect what you type into it: typically your name, work email address, company, company size, industry, location and your message.
When you book a call or a workshop. Your name, email address, the time you chose and anything you add when booking.
When you attend a workshop or a meeting with us. Your name, job title, company, and the content of what is discussed. Where a meeting is recorded or transcribed, that recording and transcript. We say so before recording, and you may decline.
When you subscribe to our newsletter. Your name and email address, and whether you opened or clicked an issue.
When you apply to work with us. Your CV and anything else you send, including your rate.
We do not collect special categories of data such as health or financial information, and we ask you not to send them to us.
3. Why we use it
To answer your enquiry. To deliver a workshop, an advisory engagement or a masterclass and to write the analysis that follows it. To report progress to the organisation commissioning a programme. To send you our newsletter if you asked for it. To keep our own records of who we have worked with. To understand how this website is used so we can improve it.
We rely on your consent where you gave it, and on our legitimate interests in running and improving our business where we have not asked for consent. You may withdraw consent at any time, as set out in section 9.
4. The tools we use
We use third-party services to run our business. Each one may process some of your personal data on our behalf. We list them so you can see exactly who is involved.
On this website
| Tool | What it does |
|---|---|
| Google Analytics 4 | Measures how the site is used, in aggregate |
| Claydar | Identifies which organisations visit the site, from IP address |
| Calendly | Takes bookings for calls and workshops |
| Buzztrail | Chat widget on our Workshop page |
| Webflow | Hosts this website and stores form submissions |
Google Analytics, Claydar and Buzztrail run only where you have accepted them. See section 7.
Buzztrail is currently switched off while we move to an upgraded version, and will return. We have named it here so that this policy is accurate when it does.
In delivering our work
| Tool | What it does |
|---|---|
| Miro | The shared board we use to run workshops |
| Notion | Our records: who we have met, what was agreed, what we owe you |
| Microsoft 365 | Email, documents, calendars and file storage |
| Microsoft Teams and Zoom | Video meetings |
| Granola | Takes notes and transcripts of meetings, so we do not have to type while you talk |
| Wispr Flow | Converts speech to text for our own note-taking |
| Claude Code, by Anthropic | Software agents we run over our own records, to prepare research, draft documents and keep our systems accurate |
| beehiiv | Sends our newsletter |
5. How we use artificial intelligence, and what that means for your content
We are going to be specific here, because vagueness in this section helps nobody.
What you give us in a workshop is content, and we process it. A workshop runs on a shared Miro board. You put your own material on that board: your customers, your numbers, your problems, your plans. Meetings are recorded and transcribed. Everything you send us by email sits in our systems. All of it is your content, and all of it goes into how we work.
Processing is not training, and the difference is the whole point
Most people assume that putting something into an AI tool teaches it. That is a fair assumption and in some settings it is correct, so here is the distinction in plain terms.
Training means your content is used to change the model itself. The model learns from it, and what it learned could in principle surface in somebody else's answer later. This is not what happens to your content.
Inference means your content is sent to a model that has already been trained, the model reads it and returns an answer, and nothing about the model changes. Your content is an input to a piece of work, not a lesson the model keeps. This is what happens to your content.
The general word for both, and the one Singapore's Personal Data Protection Act uses, is processing. We are processing your data through a third party, which is a real obligation and the reason this section exists. But we are not training anything on it.
One practical note, because it is the part people get wrong. Whether a tool trains on your content usually depends on which tier of it you are using, not on which company made it. Free and consumer versions of AI tools frequently do train on what you type. Paid business and API tiers generally do not. We use paid business tiers, under terms that exclude training on our data, and we do not put client material into free or consumer AI tools.
The tools, and what each does with your content
| Tool | What it does with your content |
|---|---|
| Claude, by Anthropic, including Claude Code | Reads our records, including workshop boards, transcripts, documents and correspondence, to analyse, research and draft |
| Granola | Records, transcribes and summarises meetings |
| Wispr Flow | Converts speech to text |
So when we write your analysis and recommendations after a workshop, what you put on the board and said in the room has been read by an AI model as part of producing it. We think that is the right way to do the work, and we would rather tell you than have you discover it.
The limits we hold ourselves to:
- Your content is not used to train public AI models. We use these tools under commercial terms that exclude training on our data.
- A person reviews everything before it reaches you. Our agents draft; they do not send. Nothing goes to you, to a partner or to a commissioning agency without a person reading it first.
- We do not put your confidential material into another client's work. Our records span both Asia Market Entry and The GTM Studio, and that boundary is enforced deliberately rather than left to chance.
- We do not feed your content into free or consumer AI tools, where the terms would be different.
Our research is AI-assisted too. When we research your company, your market or your competitors before a workshop, that work is done by software agents searching public sources and our own records. A person directs the research, checks it and decides what matters. The findings you receive are ours, and we stand behind them.
If you would rather we did not. Tell us before or during the workshop and we will work without recording, and keep your board out of our AI-assisted analysis. It means a slower and less thorough write-up, and we will say so honestly rather than pretend there is no cost. Write to the contact in section 10.
6. Who we share it with
The GTM Studio Pte. Ltd., our sister firm. Asia Market Entry advises. Where a piece of work moves from advice into execution, we hand it to The GTM Studio, and your details go with it so they can carry on the work. They are a separate company with their own privacy policy, and once data reaches them it is governed by that policy as well as this one.
The organisation commissioning a programme. If you take part in a workshop or cohort paid for by a government agency, accelerator, investor or trade body, we report your participation and progress to them. That is the point of the programme, and it is how it is funded.
Our service providers, listed in section 4, who process data only to provide their service to us.
We do not sell your personal data, and we do not share it for anyone else's marketing.
Some of these providers are outside Singapore. Where that is so, we take reasonable steps to ensure a comparable standard of protection, as the Personal Data Protection Act requires.
7. Cookies, analytics and your choice
When you first visit, we ask whether you accept analytics and tracking. If you decline, we run only what the site needs in order to work. You can change your answer at any time through the link in the footer.
Essential cookies keep the site functioning and cannot be switched off. Everything else, including Google Analytics, Claydar and the chat widget, runs only if you accept.
8. How long we keep it
Enquiries and correspondence: seven years from our last contact with you, which matches how long we keep our business records.
Workshop and engagement records, including the analysis we write for you: seven years.
Meeting recordings and transcripts: we keep the notes; we delete the underlying recording once the notes are written.
Newsletter subscribers: until you unsubscribe.
Job applications: two years, unless you ask us to remove them sooner.
9. Your rights
Under the Personal Data Protection Act you may ask us to:
- tell you what personal data we hold about you and how we have used it
- correct anything that is wrong
- withdraw a consent you previously gave
- stop sending you marketing, which you can also do from any newsletter
Write to the contact in section 10. We will respond within thirty days. If we cannot do what you ask, we will tell you why.
10. Contact, and our Data Protection Officer
Our Data Protection Officer is Steve Dawson.
Email: steve.dawson@asiamarketentry.com
Post: Data Protection Officer, Asia Market Entry Pte. Ltd., 20 Anson Road, Level 6, #06-00, Singapore 079912
If you are not satisfied with our response, you may complain to the Personal Data Protection Commission of Singapore at pdpc.gov.sg.
11. Changes to this policy
We update this policy when what we do changes. The date at the top tells you when it last changed. If a change is significant, we will say so on this page rather than rely on you noticing the date.