Telling your brand story in a new market is important, localising it is critical. We can review your current marketing strategy and collaterals while leveraging our in-market expertise in Asia. We make sure your message reaches the right people, in the right place, at the right time.
Internationalisation
Internationalisation require a review your collateral and digital presence for advise on how to localise your message for Asian audiences.
Content Creation
Creating Asia focussed content across written and video to make sure your story resonates.
Communication
Amplifying and communicating your messages to the right audience, through the right channel, at the right time.
Events and Webinars
Getting out and getting involved and building your network fast accelerates your entry and quickly builds brand awareness in Asia.
Outcomes
Amplify brand awareness
Even with a great brand in your home market, there will be work to do in your new country to ensure that the buying community knows you and knows what you do. Once they know you, the can understand your value.
Increase inbound leads
Through delivery of a targeted marketing program, it is expected that the volume of inbound leads coming to you from Asia will increase, which in turn will drive your pipeline, some of which will convert to your first deals.
Establish local interest
The Asia market is large and diverse with many differences between countries. This service will ensure that your message is both relevant and specific for the target markets in question and ensure interest is established
Asia Market Entry has a pillar position in Asia and unmatched expertise working within both Microsoft and the Microsoft partner ecosystem to scale an ISV’s reach into untapped market opportunity and new customers
Rebecca Hick
Director, Experience Centre
Microsoft
